Your Business Profile is usually the first thing a local buyer sees, and it is often the least maintained asset a business owns.
Fields worth completing properly
Completeness correlates strongly with visibility.
- Services, listed individually with descriptions.
- Products, where applicable, with prices.
- Attributes such as accessibility, payment types, and languages.
- Opening hours including holiday exceptions.
- Questions and answers, seeded with real customer questions.
- Photos, updated monthly rather than once at setup.
Reviews are part of the profile
Volume, recency, and response rate all matter. A steady trickle of reviews outperforms a burst followed by silence, and unanswered negative reviews cost more than the review itself.
Keep it active
A profile that is updated regularly with photos, posts, and review replies tends to perform better than one set up once and forgotten. Treat it like a storefront window.
Details people overlook
Small fields add up.
- Choose the most accurate primary category, then relevant secondary ones.
- List every service you offer with a short description.
- Keep hours accurate, including holidays.
- Answer common questions in the Q&A section yourself.
The takeaway
Complete every field, add photos monthly, and reply to every review. It is unglamorous work with a direct effect on enquiries.