Industry / 04
Marketing for general contractors
Marketing for general contractors that want larger, better-fit projects.
How buyers in this category decide
Big projects mean long decision cycles. Owners look for proof of similar jobs, clear process, and someone who communicates.
What usually goes wrong
- Word of mouth alone makes the pipeline unpredictable
- Too many tyre-kickers with unrealistic budgets
- No system to nurture leads over a months-long decision
The evidence that moves a decision
For general contractors, the proof points that matter are Project portfolio with scope and budget range, Process explanation, Licensing and bonding. Every page, ad, and follow-up sequence we build is designed to put that evidence in front of the buyer at the moment they are weighing options.
The channel mix we recommend
Most general contractors do best with a combination of SEO, project case pages, Meta ads, CRM nurture. We sequence them by payback period so the fastest channel funds the slower, compounding ones.
Services
Services for general contractors
Meta Ads
From $1,500/moBooked estimates from Facebook and Instagram, not just clicks.
SEO
From $500/moShow up when homeowners search for what you do.
AI Search Optimization
From $500/moBe the company AI assistants recommend.
Web Design
From $1,000A website that turns visitors into booked jobs.
Landing Pages
CustomTurn ad clicks into quote requests.
Content Creation
From $1,500/moContent that shows why homeowners should hire you.
Los Angeles only
Checklist
What we would look at first
- Whether your site answers the questions buyers ask before enquiring
- Whether project portfolio with scope and budget range is visible within the first screen
- How fast enquiries are answered, and by whom
- Which channel currently produces your cheapest customer
- What is missing from your follow-up after the first contact
FAQ
Common questions
What does marketing for general contractors cost?
SEO & AEO is $500 per month, Meta ads management is $1,500 per month excluding ad spend, content creation is $1,500 per month for twelve posts, and websites start at $1,000.
Where should we start if budget is limited?
For most general contractors, we start with the channel that recovers demand you already have: faster follow-up and search visibility, before adding paid media.
Do you work with competitors in the same market?
No. We work with one business per category per market so our work never competes with itself.
Next step / Kinesis Media
Marketing built for general contractors
Book a strategy call and we will map the fastest route to more qualified enquiries for your business.