Sector / Real Estate
Buyer and seller leads you actually want to call back
Real estate leads are cheap to get and hard to convert. Most aren't ready for months. The work is attracting the right people, finding out where they are in the process, and staying in front of them until they are.
The problem
What makes real estate marketing different
Long, uneven timelines
A buyer lead today might move in six months or never. Agents burn out chasing people who weren't ready.
Portals own the buyer
The big listing sites capture most buyer searches and sell the leads back to agents.
Sellers choose on trust
Sellers pick the agent who looks like they know the neighborhood. Generic branding doesn't win listings.
Buying portal leads means competing with every other agent for the same contact. Generic 'home value' ads collect emails from people who were just curious. And personal websites rarely rank for anything beyond the agent's name.
Our approach
How we build it
- Separate campaigns for buyers and sellers, with questions that sort ready leads from browsers.
- Neighborhood and market pages that show local knowledge and give Google something to rank.
- Visibility in local search and AI answers for 'best realtor in [area]' questions.
- Leads sent to your phone with their answers, so you know who to call first.
Services
Where we usually start
Get leads
Facebook & Instagram Ads
Buyer and seller campaigns aimed at people in your area who are thinking about moving.
Get leads
Websites & Landing Pages
Neighborhood pages and landing pages built for consultations, not just listings.
Get found
Google Rankings (SEO)
Neighborhood and 'realtor near me' searches build leads you don't pay per click for.
Get found
AI Search (AEO / GEO)
People ask AI tools which agents know a neighborhood best.
Grow
Photo & Video Content
Neighborhood and listing video for Los Angeles agents.
The path
From first search to booked
- 01
Found
A homeowner sees a seller ad, or a buyer searches for a neighborhood you cover.
- 02
Sorted
A short form asks timing and budget, so you know who's ready and who's six months out.
- 03
Contacted
Ready leads land on your phone first. Longer-term leads still go to you with their timing noted.
- 04
Consultation
You book the call with the people most likely to sign.
FAQ
Common questions
Do Facebook leads work for real estate?
They can, when the form asks about timing and budget and someone calls quickly. Without screening, most are early-stage browsers.
Can you target sellers specifically?
Yes. Seller campaigns use different offers and pages from buyer campaigns, and we track them separately.
Do you work with teams and brokerages?
Yes, as long as we're clear on which areas and agents the leads go to.
Next step / Kinesis Media
Ready to build a growth engine that compounds?
Book a strategy call and we will map the fastest route to more qualified inquiries for your business.