Sector / Home Services
Marketing for home service companies that want the calendar full
Plumbers, roofers, HVAC techs, painters, remodelers. Your customers either have an emergency and call the first business they trust, or they're planning a big project and comparing three quotes. We build marketing for both moments.
The problem
What makes home services marketing different
Two very different buyers
A burst pipe and a kitchen remodel need completely different marketing. Most agencies run one generic campaign and hope it covers both.
Google Maps decides the emergency call
When something breaks, people tap one of the top three businesses on the map. If you aren't there, the rest of your marketing never gets a chance.
Seasonal swings
Roofing after a storm, HVAC in July, painting in spring. Without a plan for the slow months, revenue rides the weather.
Lead-selling sites send the same lead to four competitors. Door hangers and yard signs work, but they can't be measured or scaled. And a website built years ago with one 'Services' page gives Google nothing to rank for 'water heater replacement near me'.
Our approach
How we build it
- Get you into the Google Maps results for the services and towns that bring your best jobs.
- Build a page for each service and main area, so you show up for specific searches, not just your name.
- Run Facebook and Instagram ads for planned projects, with a short quote form that screens out tire-kickers.
- Send every lead straight to your phone so someone calls back while the customer is still deciding.
Services
Where we usually start
Get found
Google Rankings (SEO)
Google Maps and local search are where emergency and repair calls start.
Get found
AI Search (AEO / GEO)
Homeowners increasingly ask AI tools what a job should cost and who to trust before calling.
Get leads
Facebook & Instagram Ads
Planned projects like roofs, remodels, and paint jobs respond well to before-and-after ads.
Get leads
Websites & Landing Pages
A page per service and area, with reviews and project photos on the first screen.
Grow
Photo & Video Content
Real job-site footage for ads and your site, for Los Angeles companies.
The path
From first search to booked
- 01
Found
A customer searches 'roof leak repair near me' or sees your before-and-after ad.
- 02
Checked
They look at your reviews, photos, and how fast you can come out.
- 03
Contacted
They call or send a short form with the job details, and it lands on your phone.
- 04
Booked
Your team calls back quickly, books the estimate, and the job gets tracked back to the source.
FAQ
Common questions
Should a home service company start with SEO or ads?
If the phone is quiet now, ads bring leads within weeks while SEO builds. If you already get steady referrals, starting with Google Maps and service pages usually gives the better long-term return. Most companies end up with both.
Do you work with more than one company in the same trade and area?
No. One business per trade per market, so our work never competes with itself.
Can you help with storm or seasonal demand?
Yes. We plan campaigns around your busy and slow seasons so ad spend goes up when demand does, and service pages are ready before the season starts.
Next step / Kinesis Media
Ready to build a growth engine that compounds?
Book a strategy call and we will map the fastest route to more qualified inquiries for your business.