Most enquiries are contacted once or twice. Most sales happen after the fourth contact. That gap is the cheapest revenue available to you.
A workable fourteen-day structure
Mix channels and shorten the gaps early.
- Day 0: instant automated acknowledgement plus a call attempt.
- Day 0: SMS with a booking link if the call is missed.
- Day 1: second call at a different time of day.
- Day 3: email answering the most common objection.
- Day 7: case example relevant to their enquiry.
- Day 14: short close-the-loop message.
Why it works
Persistence without pressure respects that buyers are busy rather than uninterested. Automation makes the persistence consistent, which is the part humans reliably fail at.
A simple sequence that works
Most jobs are won on the second or third touch, not the first.
- Minute one: automatic acknowledgement.
- Within the hour: a personal call.
- Same day: a text if unanswered.
- Days two to five: short, helpful follow-ups.
Keep it human
Automation should make you faster, not robotic. Use the customer's name, reference their job, and make it easy to reply.
The takeaway
Build the sequence once, automate it, and stop losing leads to silence.