Sector / B2B Services
Marketing for companies that sell services to other businesses
Commercial cleaning, facilities maintenance, IT support, staffing, commercial contractors. Fewer buyers, bigger contracts, and a decision that often involves more than one person. Marketing has to get you on the shortlist and give the buyer what they need to argue for you internally.
The problem
What makes b2b services marketing different
Small, specific audience
Only a handful of decision-makers in your area need what you sell at any given time. Broad marketing wastes most of its budget.
Several people decide
The person who finds you isn't always the one who signs. They need proof they can pass along.
Long sales cycles
Contracts take weeks or months. Leads need context, not just a phone number.
Consumer-style ads reach the wrong people. Cold outreach alone burns your reputation. And a website without clear service scope, coverage area, and proof makes procurement teams move on.
Our approach
How we build it
- Pages for each service and industry you serve, with scope, coverage, and process spelled out.
- Search and AI visibility for the commercial terms buyers actually use.
- Inquiry forms that capture company size, location, and timeline.
- Targeted ads only where the audience can be reached precisely.
Services
Where we usually start
Get found
Google Rankings (SEO)
Commercial buyers search for providers by service and area.
Get found
AI Search (AEO / GEO)
Buyers increasingly ask AI tools for shortlists of providers.
Get leads
Websites & Landing Pages
A site that answers procurement questions and makes requesting a quote easy.
Get leads
Facebook & Instagram Ads
Useful for reaching business owners in a defined area or industry.
The path
From first search to booked
- 01
Shortlist
A buyer searches or asks an AI tool for providers in your area.
- 02
Review
They check your scope, coverage, and proof, and share it with colleagues.
- 03
Inquiry
They send a request with company details and timeline.
- 04
Proposal
You get a qualified conversation instead of a cold call.
FAQ
Common questions
Do you do B2B outreach or cold email?
No. We focus on being found and chosen through search, AI tools, your website, and targeted ads.
Do you work with enterprise or SaaS companies?
No. We work with local and regional service businesses, including those selling to other businesses.
How do you measure B2B results?
By qualified inquiries and the conversations they lead to, not clicks or impressions.
Next step / Kinesis Media
Ready to build a growth engine that compounds?
Book a strategy call and we will map the fastest route to more qualified inquiries for your business.