Roofers
Meta Ads for roofers
Marketing for roofing companies chasing replacements, not just repair calls. Booked estimates from Facebook and Instagram, not just clicks.
How roofers buy
Homeowners get two to four quotes on a replacement. The roofer who shows up first, looks established, and follows up usually wins.
Most contractors who try Meta ads boost a post, get a pile of likes and a few junk leads, and decide it does not work. The real problem is usually weak creative, no qualifying questions, and nobody calling leads back within five minutes. For roofers specifically, that shows up in a few recurring ways.
- Storm-season spikes followed by empty months
- Inspections that never turn into signed replacements
- Competing against storm chasers on price
What we change
A predictable number of qualified leads each week from homeowners in your service area, at a cost per booked job you can plan around.
- Offer and audience plan: which jobs you want more of, where, and at what ticket size.
- Creative built from your real jobs — before-and-after photos, crew videos, and customer reviews.
- Lead forms or landing pages with qualifying questions so you stop chasing tyre-kickers.
- Instant lead alerts and follow-up hooked into your phone or CRM.
- Weekly optimisation on cost per lead, cost per estimate, and cost per booked job.
The proof your buyers look for
In this category the evidence that moves a decision is Before-and-after photos, Manufacturer certifications, Warranty terms, Financing options. We build Meta ads around surfacing that evidence rather than talking around it.
Channels that usually work together here
Roofers typically get the best results from Meta ads, local SEO, retargeting, estimate follow-up sequences. Meta Ads is one part of that mix, and we will tell you honestly on the call if another part should come first.
Scope
What is included
Deliverables
- Campaign strategy and service-area targeting
- Ad creative and copy, refreshed monthly
- Lead forms or landing page
- Pixel and conversion tracking setup
- Lead routing to phone, email, or CRM
- Weekly performance reporting
What we report on
- Cost per lead
- Lead-to-estimate rate
- Cost per booked job
- Return on ad spend
Investment
From $1,500/mo
Starting price, excluding ad spend — final scope set on the strategy call
FAQ
Common questions
How much should I spend on Meta ads as a contractor?
Most local service businesses start with $1,500 to $3,000 a month in ad spend. That is enough to get useful data within a few weeks. Our management fee starts at $1,500 a month on top of ad spend.
Are Facebook leads good quality for home services?
They can be, when the form asks the right qualifying questions and someone calls back quickly. Most bad-lead complaints come from instant forms with no filtering and slow follow-up.
How fast will I see leads?
Most campaigns produce leads in the first week. It usually takes four to six weeks of testing to find a stable, profitable cost per booked job.
Do I need a website to run Meta ads?
No. Lead forms work inside Facebook and Instagram. A dedicated landing page often converts better for higher-ticket jobs, and we can build one.
Do you have experience with roofers?
Yes. Marketing for roofing companies chasing replacements, not just repair calls. We will walk you through comparable work on the strategy call.
Related
More for roofers
Other sectors
Meta Ads for other industries
Next step / Kinesis Media
Meta Ads built for roofers
Book a strategy call and we will map the fastest route to more qualified enquiries for your business.