Roofers
SEO for roofers
Marketing for roofing companies chasing replacements, not just repair calls. Show up when homeowners search for what you do.
How roofers buy
Homeowners get two to four quotes on a replacement. The roofer who shows up first, looks established, and follows up usually wins.
Many service businesses have a single-page website, an incomplete Google Business Profile, and no pages for the individual jobs they do. Google has nothing to rank, so the calls go to competitors with worse reviews but better websites. For roofers specifically, that shows up in a few recurring ways.
- Storm-season spikes followed by empty months
- Inspections that never turn into signed replacements
- Competing against storm chasers on price
What we change
More calls and form fills from people already searching for your services, without paying for every click.
- Audit of your website, Google Business Profile, citations, and top local competitors.
- One page for each service you offer and each main town you serve, written for real customers.
- Google Business Profile optimisation: categories, services, photos, posts, and Q&A.
- Review generation system so fresh reviews keep coming in.
- Monthly reporting on rankings, map visibility, calls, and form submissions.
The proof your buyers look for
In this category the evidence that moves a decision is Before-and-after photos, Manufacturer certifications, Warranty terms, Financing options. We build SEO around surfacing that evidence rather than talking around it.
Channels that usually work together here
Roofers typically get the best results from Meta ads, local SEO, retargeting, estimate follow-up sequences. SEO is one part of that mix, and we will tell you honestly on the call if another part should come first.
Scope
What is included
Deliverables
- Technical SEO audit and fixes
- Service and service-area pages
- Google Business Profile optimisation
- Local citation clean-up
- Review request system
- Monthly ranking and lead report
What we report on
- Map pack rankings
- Organic calls and forms
- Keyword visibility
- Review count and rating
Investment
From $500/mo
Starting price — final scope set on the strategy call
FAQ
Common questions
How long does local SEO take for a contractor?
Google Business Profile and on-page fixes can improve map rankings within weeks. Competitive terms in larger cities usually take three to six months of steady work.
Do I need a page for every service?
Yes. A page per service gives Google a clear match for each search, and gives visitors the specific answer they came for. One generic services page rarely ranks for anything.
Is SEO worth it for a small service business?
Usually, yes. A single extra roof, remodel, or HVAC replacement a month often covers the cost many times over.
What's the difference between SEO and AI search optimization?
SEO focuses on ranking in Google search and maps. AI search optimization makes sure tools like ChatGPT and Google's AI Overviews recommend you. The two overlap, and we offer both.
Do you have experience with roofers?
Yes. Marketing for roofing companies chasing replacements, not just repair calls. We will walk you through comparable work on the strategy call.
Other sectors
SEO for other industries
Next step / Kinesis Media
SEO built for roofers
Book a strategy call and we will map the fastest route to more qualified enquiries for your business.