SEO for realtors

Sellers pick the agent whose marketing they can already see working in their own street. Most agents compete for the same portal leads while the listing pipeline depends entirely on personal referrals.

Many service businesses have a single-page website, an incomplete Google Business Profile, and no pages for the individual jobs they do. Google has nothing to rank, so the calls go to competitors with worse reviews but better websites. For realtors specifically, that shows up in a few recurring ways.

• Portal fees for buyer leads that six other agents also receive
• No seller pipeline outside people you already know
• A brand that looks identical to every other agent in the area

What we change

More calls and form fills from people already searching for your services, without paying for every click.

• Audit of your website, Google Business Profile, citations, and top local competitors.
• One page for each service you offer and each main town you serve, written for real customers.
• Google Business Profile optimisation: categories, services, photos, posts, and Q&A.
• Review generation system so fresh reviews keep coming in.
• Monthly reporting on rankings, map visibility, calls, and form submissions.

The proof your buyers look for

In this category the evidence that moves a decision is Recent sales in specific neighbourhoods, Days on market against the local average, Photo and video quality of your listings, Reviews from past sellers, not just buyers. We build SEO around surfacing that evidence rather than talking around it.

Channels that usually work together here

Realtors typically get the best results from hyperlocal SEO per neighbourhood, Meta ads for listing appointments, email nurture to past clients, content marketing on local market data. SEO is one part of that mix, and we will tell you honestly on the call if another part should come first.